TorchMedia | 2010 May

May 2010

New in Take

31 May 2010, Posted by TorchMedia in Grocery, News

Torch has an exciting new in-store offering – our successful Take format is now available in the Cheese Barge in Woolworths stores nationally. 64% of Main Grocery Buyers ‘prefer advertising which gives information’.¹ The Cheese Barge Take is ideal for product information and serving suggestions which continue the connection with shoppers after they leave the store. The format also offers the opportunity for complementary placement – ideal for driving shoppers to the aisles of complementary products. Contact us to learn…

Torch offers experiential

13 May 2010, Posted by TorchMedia in Grocery, News

We’re excited to announce we’ve added experiential services to our shopper media portfolio. We now offer sampling, product demonstrations and live brand experiences in both retail and non-retail environments. Cameron Baxter, National Sales Director, said: “TorchMedia has built a powerful network of media options for advertisers seeking to influence shoppers, and now that we can provide Experiential services to our clients, we believe that we have the shopper journey covered. Delivering brand experiences to shoppers prior to entering the store…

Torch launches iPhone app

04 May 2010, Posted by TorchMedia in News

TorchMedia is excited to launch a unique shopper media planning tool for the iPhone, built specifically for media planners and marketers working on path to purchase campaigns. The Shopper Media Planning Guide is a simple but highly practical tool – just select the variables that reflect your campaign objectives and brand characteristics, and the app will recommend the most relevant retail formats for your shopper media campaign. It’s user-friendly, easy-access and truly mobile – use it on the go and…