TorchMedia | 2010 July

July 2010

Strong Q2 growth for OOH

15 Jul 2010, Posted by TorchMedia in News

Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009, the Chief Executive of the Outdoor Media Association, Charmaine Moldrich, said today. Net revenue for the quarter increased to $110 million compared to $90 million in 2009. This follows on from the growth of 9% achieved in the first quarter 2010, and gives a solid 15% growth for the first half of the year. Ms Moldrich…

Shopper heat mapping

08 Jul 2010, Posted by TorchMedia in Grocery, News

TorchMedia has developed proprietary supermarket heat mapping technology, which maps ‘hot spots’ in the supermarket down to category level, based on Nielsen Panorama data. Heat maps can be generated for specific shopper groups, based on the concentration of foot traffic throughout the store. We can, for example, look at the Soccer Mum shopper segment, or we can focus on very specific user groups, such as light purchasers of potato chips and soft drinks. From these heat maps, we can see…