TorchMedia | 2010 December

December 2010

Enter the fourth dimension

20 Dec 2010, Posted by TorchMedia in Blog, Retail

Since Avatar, 3D cinema is no longer just an excuse for wearing novelty glasses. It’s no longer just about Jaws jumping out at you at the drive-in. High impact without tacky gimmicks is now possible. And marketers are really embracing the third dimension in the retail space too. After all, it’s about standing out. This Christmas retailers are taking 3D outside the store… or at least putting it on the outside of their stores. Check out Saks’ Fifth Avenue building in New…

B&T Media Brand of the Year

07 Dec 2010, Posted by TorchMedia in Awards, News

A young media company setting the agenda for Shopper Media has beaten the big guns to be named B&T Magazine’s Media Brand of the Year. TorchMedia is thrilled with the accolade, as the company approaches its fourth birthday. The brand was created from scratch after the acquisition of several small businesses offering shopper-facing media. The judges noted TorchMedia’s double-digit revenue growth and impressive growth in brand awareness.