TorchMedia | 2011 April

April 2011

Advertisers bounce back

21 Apr 2011, Posted by TorchMedia in Blog, Grocery, Research

Ad spend bounced back in a big way in 2010, with marketers regaining their confidence as they looked to put the dreaded GFC behind them. The Nielsen Company estimates that ad spend in Australia rose by almost 10% last year, making the media a whopping $10.05 billion advertising market in 2010. And if ad spend is a barometer of sales expectations, brands will be happy to see that retailers were among the most confident spenders. Retailers upped their spend by 6.6%…

Warning! Extreme shoppers on the loose

06 Apr 2011, Posted by TorchMedia in Blog, Grocery

Think price, quality and quantity are the foundations of a shopper’s purchasing decisions? A rethink’s on the cards for one consumer segment identified by a recent American study, and this group presents marketers with one hell of a tough challenge – you can’t even define them by demographics or geography. The report – “Future Buy: Insights and Innovations to Win in the New Era of Shopping” – by Gfk Custom Research, has found a group of shoppers that will “pound…