TorchMedia | 2011 October
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October 2011

Finalist for the B&T Awards 2011

12 Oct 2011, Posted by TorchMedia in Awards, News

TorchMedia has been named a finalist in one category for the prestigious B&T Awards 2011. Despite entries being up 12% on 2010 levels, TorchMedia’s impressive year saw it shortlisted for the Media Brand of the Year after winning this last year. Highlights of TorchMedia’s year include the introduction of TorchMan and the Moment of Truth campaign. The B&T Awards 2011 received more than 297 entries across 24 categories. Winners will be announced on Friday 2 December at Royal Randwick in Sydney, at…

Stock-up versus top-up

12 Oct 2011, Posted by TorchMedia in News

78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both! You could argue that there is more potential for Cart (cost and share of inventory aside), as there is a higher % of grocery shoppers that do a main shop each week. However, when you take frequency of visitation into consideration, the actual potential of shopper visits is higher for top-up shops. Main shop: 9,807,000 (78%) …

Mars takes global parent brand to new heights

06 Oct 2011, Posted by TorchMedia in Blog

Mars has become the latest food giant to focus on the parent brand in its latest round of marketing. A new website at mars.com and new initiatives such as nutritional information are trying to position Mars as a responsible, sustainable brand manufacturer, from this month (October). Pet foods Pedigree and Whiskas, packaged rice Uncle Ben’s and a raft of chocolate brands have until now received individual marketing attention. You can read more about what Mars is saying here. Other companies,…