TorchMedia | 2012 August
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August 2012

Click and collect

21 Aug 2012, Posted by TorchMedia in Blog, Grocery

It’s good to see Australian retailers following in the path of their US and European counterparts and embracing the concept of Click and Collect.  Rapidly growing as a cross-channel offering, Click and Collect provides shoppers with greater convenience as they order online and have the ability to collect their purchases, at their convenience, in-store. According to Australian Financial Review’s recent article Click and Collect Changing Retailing. Click and Collect Changing Retailing, the rising popularity of this offering is forcing retailers to…

Everyone enjoys a good mythbuster.  Those compelling scientific experiments that separate fact from fiction.  And now, TorchMedia, together with its research partner ShopAbility, is about to bust or prove a few grocery myths as part of one of the largest Australian consumer studies into grocery shopper behaviour. The study will encompass between 5,000 – 10,000 shoppers nationally covering the entire grocery channel including the majors and key independents. Code named Project Hogwash, the research will reconstruct the hugely successful key…

Jeans for Genes Day

13 Aug 2012, Posted by TorchMedia in News

On Friday August 3, TorchMedia and parent company Claude Group hosted a Fancy Pants Jeans for Genes day in the office. Since its inception in 1958, CMRI (Children’s Medical Research Institute) has been a pioneer in the field of paediatric medical research. Its many achievements include increasing survival rates of premature babies, establishing Australia’s first research unit for newborns, developing lifesaving microsurgery techniques, and introducing vaccines that protect against a number of potentially fatal or disabling childhood diseases. Medical research…