Welcome to a new year and a new-look TorchMedia website!
It’s been a while in the making, so we’d like to introduce you to some of its new features:
Shoppers are different, and so are their shopping missions – you wouldn’t speak to a Bachelor Pad shopper on an emergency shop the way you speak to a Soccer Mum shopper on her weekly stock up shop. Learn how to spot shoppers and maximise your shopper media effectiveness.
It’s important for advertisers and their agencies to choose the right combination of retail media locations and formats to suit their campaign objectives. Additionally, each media environment has a different role to play. As such, your message needs to be tailored specifically to its environment.
Keep an eye on this space for tools to help you deliver effective shopper media campaigns.
Our new website introduces Campaign of the Month, an integrated blog, and links to TorchMedia YouTube and Twitter.
You’ll also notice a wealth of new information about our approach. Read about shelf-back planning, the media multiplier effect, and the shopper journey to understand why we believe in the power of retail media to build brand equity and activate sales.
Got feedback on the new-look site? We’d love to hear it. Contact us on firstname.lastname@example.org or 1300 887 450.