Apollo’s Melbourne expansion02 Aug 2011, Posted by Blog in
With so many FMCG companies based in Melbourne, it’s not surprising to see shopper marketing agency Apollo Marketing setting up an office in the southern capital.
Apollo’s Melbourne-based clients – including Fosters, Coca-Cola, National Foods, Nestlé Peters, SPC Ardmona and 7-Eleven – are sure to enjoy having their shopper marketing agency close by. And Apollo will also be able to work closely with fellow Aegis Media business Impact – an experiential agency – which is based in Melbourne.
Indeed, the move comes just months after Aegis Media grouped its Apollo, Synergy and Impact agencies together to create The Activations Division. It’s a sure sign that FMCG marketers are keen to employ a range of shopper engagement strategies working in a consistent and complementary manner.
Former Crown Casino creative services manager John McKay is heading up the office with a team of four – group account director Karen Godfrey, account director Aisha Krupski and two account managers.
Check out the full story on B&T here.