We’ve come up with a list of our favourite campaigns this year across all our media formats. It was tough to pick out just a few as there was so many creative and clever campaigns and competition was close! See the winners and runners up below.
BEST CREATIVE 2013
WINNER – Incredible India
TRANSIT FULL WRAP
This wanderlust-inspiring creative by India Tourism is our favourite campaign of the year. It ran across our Full Wrap format on Metro Trains Melbourne and featured eight different creatives.
RUNNER UP – Jack Daniels
LIQUOR FIN TAKE & DIGITAL SCREEN
Our second favourite campaign of the year is the ‘Raise a Jack to Jack’ campaign in honour of Jack Daniels’ 163rd birthday. The eye-catching and unique creative really stood out and tied in well across our Fin Take and Digital Screen formats in BWS.
BEST INNOVATIVE CAMPAIGN
WINNER – Huggies
GROCERY INTERACTIVE ‘TOUCH AND FEEL’ LARGE FIN
This Huggies creative, promoting a new absorption pad, gave customers a chance to feel the product before purchase with a ‘Touch and Feel’ sample within the Large Fin.
RUNNER UP – Instant Scratch It
Using our Extended Shopperscape format with some super cute chicks, Instant Scratch It really stood out its environment, in the car parks at shopping centre entrances.
BEST INTEGRATED CAMPAIGN
WINNER – Colgate Optic White
SHOPPERSCAPE | GROCERY LARGE FIN & SEGMENT FLOOR
This Colgate Optic White creative really stood out in the car park and at the supermarket shelf. The high contrast, simple creative featured affiliation with Australia’s Next Top Model alongside ‘3 shades whiter teeth’.
RUNNER UP – Air Wick Candles
GROCERY LARGE FIN & FLOOR
Air Wick cleverly used consistent creative across an Aisle Entry Theatre Floor with messaging to ‘walk this way to magically transform your world’, leading to a Large Fin at the shelf to locate product.
WINNER – Garnier Dark Spot Corrector
PHARMACY DIGITAL SCREEN | GROCERY IN-STORE RADIO & FIN
We love how Garnier used the comparison of a Dalmatian and its cute spots to spots on your face to promote its dark spot corrector in an original way.
RUNNER UP – Cadbury Biscuits
We love the colourful and cute creative on this Cadbury Biscuits Standard Fin. The imagery ties in with their ongoing Joyville campaign.
BEST 3D CREATIVE
WINNER – Up and Go
We love the clever use of 3D in this very appealing Up and Go creative, featuring a surfer on a wave alongside the product.
RUNNER UP – Nurofen Cold and Flu
This Nurofen cold and flu creative uses the 3D clock alongside the text ‘8 hours relief’ to get the message across quickly and effectively.
MOST CLEVER CREATIVE
WINNER – Beyond Blue
We loved this clever and ballsy campaign approach by Beyond Blue. The creative ran across our Melbourne Trains Trackview format.
RUNNER UP – Vodka Cruiser
This series of seven bold and colourful Shopperscapes for Vodka Cruiser uses a bright and consistent colour palette with simple, clever wording to accompany each flavour.
MOST UNIQUE CREATIVE
WINNER – Mentos Strawberry Rolls
PETROL ENTRY POSTER | GROCERY IN-STORE FLOOR
We love the use of humour in this playful and unique Mentos campaign featuring a well-known movie reference.
RUNNER UP – Carman’s Yummo’s
GROCERY FIN TAKE
Carman’s used blackboard-style creative to tie in with their new ‘school friendly’ popcorn bars.