BWS expansion30 Jul 2013, Posted by News in
TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of shelf mounted fins in BWS bottle shops nationwide.
TorchMedia now provides digital, floor, in-store radio and shelf fins advertising across the network.
Kirsty Dollisson, General Manager of TorchMedia, said demand for brands to promote their message at shelf prompted the introduction of the fin format.
“Liquor manufactures saw the success this medium had in the supermarket channel and the positive impact on shoppers,” she explained. “This expansion will provide liquor brands with an additional means to build their brand presence at the moment of a purchasing decision.”
TorchMedia’s liquor channel covers over 1,000 BWS branded liquor outlets nationally.