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TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network (SLRN). The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt.  Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students…

Andrew Gibson to Take Part in Vinnie’s CEO Sleepout

21 May 2015, Posted by TorchMedia in Blog, News

Our CEO, Andrew Gibson, will again be taking part in the annual Vinnie’s CEO Sleepout on June 18, to raise funds and awareness for the homeless in Australia. You too could be part of this amazing cause, by kindly donating to Vinnie’s. Please click on the link below: www.ceosleepout.org.au/ceos/nsw-ceos/?sort=fName A message from our CEO- Andrew Gibson: “On the 18th June, on behalf of the Claude Group I will be sleeping outside to raise funds and awareness for the homeless in…

WHO’S REALLY CATCHING THE TRAIN?

01 Apr 2015, Posted by TorchMedia in Blog, Research, Transit

If you have not considered using train media, perhaps the underlying reason is your understanding of the train audience is based on myths rather than facts. Well, today it’s all about the facts. Approximately 1.5 million people in Sydney catch the train every day. But exactly who is who you ask? Well: Want to get really nosey and know where they’re going? Myth is, a narrower market such as students, Tradies and Blue Collar workers. So, now we know… it’s…

Support our CEO in the 2014 Vinnes CEO Sleepout

17 Apr 2014, Posted by TorchMedia in Blog, News

On Thursday June 19, TorchMedia’s CEO Andrew Gibson will be braving the cold to participate in the Vinnes CEO Sleepout for his third year. The event raises awareness of homelessness and important funds to support Vinnies homelessness services. “As a company we support Vinnies as our primary charity and the CEO Sleepout is something we have been involved with for the past four years. The night itself is a sobering experience when you listen to those people who have been…

Season’s greetings from TorchMedia!

15 Dec 2013, Posted by TorchMedia in Blog

It’s been a great year for the TorchMedia team, and we’d like to thank you for your support. We wish you a safe and enjoyable Christmas break, and a fantastic year ahead! Our offices will be closed from 5pm on Friday the 20th of December and will reopen Monday the 6th of January 2014. If you need to contact us, please call 1300 887 450. Can’t see our special holiday message below? Click here to view it on YouTube.

If you’re wondering why Out of Home (OOH) advertising during commuting times has taken off so significantly in Australia, all you need do is look at our recent commuting statistics.  The last national Census of Population and Housing revealed a surprising 23 percent increase in train commuters to our greater capital cities and an almost 20 percent increase in bus commuting, compared to figures released in 2006.¹ Commuters’ consumption of media has changed, too.  The digital revolution has led to…

As brands and retailers seek advanced technology to target more effectively and personalise their consumer offers, facial recognition technology is still a tool on the table for discussion.  While it’s not a new technology, the applications for its use are alive and flourishing, and we’re starting to see some advancement globally in the retail sector. We’ve seen the successful use of facial recognition technology in law enforcement, security and casinos for years.  Recently facial recognition cameras scanned fans walking through…

How to fuel impulse sales

08 Nov 2012, Posted by TorchMedia in Blog, Petrol

If you’re looking to fuel impulse sales this summer holiday season, the power of petrol convenience cannot be ignored.  According to the Australian Bureau of Statistics’ 2012 Motor Vehicle Census there are 16.7 million registered motor vehicles in Australia today. With 12.7 million of these passenger cars and over 50,000 campervans, you can start to see the opportunities as they hit the road during December and January, visiting families for Christmas and take annual summer vacations. Petrol convenience has changed…

Despite the expanding medicinal and healthcare offerings in supermarkets today, pharmacy remains in a unique position among retail channels due to its personal role in the healthcare of Australians.  According to Nielsen, in a typical month, 10.8 million Australians (58 per cent of the population) will visit a pharmacy at least once, with 76 per cent of them filling a script.  And with an average dwell time in-store of 14 minutes, the opportunities to harness shoppers with relevant, targeted offers,…

How to raise the spirits of your liquor sales

24 Sep 2012, Posted by TorchMedia in Blog

With summer just around the corner and your key Christmas peak sales period looming, there’s no better time to review your in-store point of sale opportunities and put your liquor sales into better spirits. Liquor shoppers are very different to grocery.  Typically male dominated and with shopping trips by occasion – such as a planned barbeque or a Sunday roast with friends – liquor shoppers enter stores with a particular category in mind.  But our TorchMedia research tells us that’s…