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Innovation

Have you noticed that despite our high smartphone penetration in Australia, supermarket brands are still shy when it comes to using QR Codes at the point of purchase? Used extensively overseas, QR Codes still present brands with a terrific opportunity to expand their dialogue and connect with consumers both at and beyond the shelf.  Putting strategy into your QR Code is the key to its successful usage and return on investment.  Here are a few TorchMedia tips to have a…

Mobile advertising adds to the mix

22 Feb 2011, Posted by TorchMedia in Blog, Innovation

Today’s media landscape is complex to navigate and it’s only getting more complicated, according to a recent study that suggests Aussie consumers are embracing mobile advertising. The research from InMobi and ComScore found that Australians are more willing to receive ads on their mobiles than any other market in the world. The study covered 22,000 people from 14 countries with three-quarters of respondents from Australia saying they would be comfortable with mobile advertising. Almost half (48%) said they would be “very comfortable”….