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News

TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network (SLRN). The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt.  Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students…

Andrew Gibson to Take Part in Vinnie’s CEO Sleepout

21 May 2015, Posted by TorchMedia in Blog, News

Our CEO, Andrew Gibson, will again be taking part in the annual Vinnie’s CEO Sleepout on June 18, to raise funds and awareness for the homeless in Australia. You too could be part of this amazing cause, by kindly donating to Vinnie’s. Please click on the link below: www.ceosleepout.org.au/ceos/nsw-ceos/?sort=fName A message from our CEO- Andrew Gibson: “On the 18th June, on behalf of the Claude Group I will be sleeping outside to raise funds and awareness for the homeless in…

TorchMedia and Sydney Trains have partnered with Destination NSW to promote the 2015 State of Origin. The campaign consists of 11 fully branded State of Origin  trains operating ahead of the series opening match in Sydney next week. The promotional images will be seen all around the city of Sydney throughout the duration of the State of Origin event. Minister for Trade, Tourism and Major Events Stuart Ayres and Minister for Transport and Infrastructure Andrew Constance unveiled the impactful train campaign…

THE MOTHER OF ALL CAMPAIGNS

08 May 2015, Posted by TorchMedia in News, Transit

Out-of-Home media specialist, TorchMedia, has launched its largest campaign to date with a national promotion for Mother energy drinks. Utilising panels across 21 trains in Sydney and door decals in petrol stations around the country, the campaign has a potential reach of nearly 30 million consumers.   The bold creative encourages customers and commuters to ‘Conquer The Day’ with the help of Mother’s range of energy drinks. The campaign will help Mother hit consumers at key points of the day…

Outdoor maintains double digit growth

23 Mar 2015, Posted by TorchMedia in Insights, News, Research, Retail, Transit

OMA Media Release The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.* The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013. Category figures February 2015: Roadside Billboards (over and under 25 square metres)  $16.6 million Roadside Other (street furniture, taxis, bus/tram externals) $16.2 million Transport (including airports) $9.5 million…

With Aussies flocking outside over the next few months to take advantage of the superior weather, what does it mean for brands? The Outdoor Media Association is urging advertisers to go where their audience goes, and head outdoors over the warmer months. The association wants to counter the decline in ad spend over the summer months that has emerged in recent years. The OMA claims that 54% of people believe they are “more aware” of outdoor advertising over summer, particularly those…

TorchMedia Promotes Browne in Queensland

11 May 2014, Posted by TorchMedia in News, Transit

Following the announcement that TorchMedia has been awarded contracts to manage all exterior advertising on rail across Australia’s eastern seaboard, the company has made further changes to its team in Queensland. TorchMedia has promoted Queensland based Matthew Browne to oversee the sales function for the sunshine state. Joining Torch less than 12 months ago, Browne, a former EYE and Seven media professional will now oversee all channels in the company’s offering. Initially joining TorchMedia to introduce the new Queensland Rail advertising formats…

Support our CEO in the 2014 Vinnes CEO Sleepout

17 Apr 2014, Posted by TorchMedia in Blog, News

On Thursday June 19, TorchMedia’s CEO Andrew Gibson will be braving the cold to participate in the Vinnes CEO Sleepout for his third year. The event raises awareness of homelessness and important funds to support Vinnies homelessness services. “As a company we support Vinnies as our primary charity and the CEO Sleepout is something we have been involved with for the past four years. The night itself is a sobering experience when you listen to those people who have been…

For the past 7 years, shopper marketing has been one of the fastest growing sectors of Australia’s advertising trade. This is in part the result of Australia’s out-of-home media specialist, TorchMedia. Torch is now celebrating its 7th birthday following even more concession contracts, new staff signings, business growth and a change in brand positioning from retail to out-of-home. TorchMedia has been best known for their in-store treatments and development of the ‘path to purchase’ methods of advertising. As the marketing world…