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Petrol

Best campaigns of 2013!

12 Dec 2013, Posted by TorchMedia in Grocery, Petrol, Pharmacy, Transit

We’ve come up with a list of our favourite campaigns this year across all our media formats. It was tough to pick out just a few as there was so many creative and clever campaigns and competition was close! See the winners and runners up below.              

Maritime fuels safety via petrol

23 Jan 2013, Posted by TorchMedia in News, Petrol

NSW Maritime is running a campaign to convey safety messaging across New South Wales using the TorchMedia Petro-Convenience advertising format. The campaign, which encourages the use of lifejackets whilst boating, runs across the summer period starting early December, and placement is being specifically targeted to outlets in close proximity to major boat ramps. Kirsty Dollisson, GM, Marketing & Commerical for TorchMedia says this form of advertising is a fantastic way to promote brands at the point of purchase, or broader…

How to fuel impulse sales

08 Nov 2012, Posted by TorchMedia in Blog, Petrol

If you’re looking to fuel impulse sales this summer holiday season, the power of petrol convenience cannot be ignored.  According to the Australian Bureau of Statistics’ 2012 Motor Vehicle Census there are 16.7 million registered motor vehicles in Australia today. With 12.7 million of these passenger cars and over 50,000 campervans, you can start to see the opportunities as they hit the road during December and January, visiting families for Christmas and take annual summer vacations. Petrol convenience has changed…

Fill your car for free

04 Jul 2012, Posted by TorchMedia in News, Petrol

On Tuesday, a Burwood petrol station offered free fuel as part of a campaign to promote the use of ethanol blended fuels. As part of this campaign, TorchMedia used this opportunity to show off their new Station Sponsorship format, promoting the E10 message throughout the forecourt. Kirsty Dollisson, General Manager, Marketing & Commercial said that this format is a proven way to connect with consumers on approach to their point of purchase. “This is a great way to showcase the…