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Research

WHO’S REALLY CATCHING THE TRAIN?

01 Apr 2015, Posted by TorchMedia in Blog, Research, Transit

If you have not considered using train media, perhaps the underlying reason is your understanding of the train audience is based on myths rather than facts. Well, today it’s all about the facts. Approximately 1.5 million people in Sydney catch the train every day. But exactly who is who you ask? Well: Want to get really nosey and know where they’re going? Myth is, a narrower market such as students, Tradies and Blue Collar workers. So, now we know… it’s…

Outdoor maintains double digit growth

23 Mar 2015, Posted by TorchMedia in Insights, News, Research, Retail, Transit

OMA Media Release The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.* The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013. Category figures February 2015: Roadside Billboards (over and under 25 square metres)  $16.6 million Roadside Other (street furniture, taxis, bus/tram externals) $16.2 million Transport (including airports) $9.5 million…

Despite the expanding medicinal and healthcare offerings in supermarkets today, pharmacy remains in a unique position among retail channels due to its personal role in the healthcare of Australians.  According to Nielsen, in a typical month, 10.8 million Australians (58 per cent of the population) will visit a pharmacy at least once, with 76 per cent of them filling a script.  And with an average dwell time in-store of 14 minutes, the opportunities to harness shoppers with relevant, targeted offers,…

Everyone enjoys a good mythbuster.  Those compelling scientific experiments that separate fact from fiction.  And now, TorchMedia, together with its research partner ShopAbility, is about to bust or prove a few grocery myths as part of one of the largest Australian consumer studies into grocery shopper behaviour. The study will encompass between 5,000 – 10,000 shoppers nationally covering the entire grocery channel including the majors and key independents. Code named Project Hogwash, the research will reconstruct the hugely successful key…

If you’re a pharmacy, or a brand whose product is listed in one, you’ll be fascinated by the findings of our 2011/12 Project RX consumer study.  Understanding the pharmacy shopper and what moves them to purchase was the key motivator behind our research, conducted nationally among 1,041 shoppers in the pharmacy channel. The study reveals just how under-utilised the pharmacy is as an effective retail channel and how pharmacies can target shopper segments carving a role beyond script fill to…

Warming up the frozen category

21 May 2012, Posted by TorchMedia in Blog, Grocery, Research

If you think it’s cold outside at the moment, shoppers are telling us that the frozen food aisle really feels like Siberia.  Recently, we undertook a comprehensive study of the frozen food category in supermarkets with our research partners, ShopAbility. Aptly code named Project Siberia, 1,342 frozen-category shoppers indicated this extensive piece of supermarket real estate felt as barren and cold as one of the most inhospitable places on the planet!  The warmth, colour and navigation that exists in the…

Advertisers bounce back

21 Apr 2011, Posted by TorchMedia in Blog, Grocery, Research

Ad spend bounced back in a big way in 2010, with marketers regaining their confidence as they looked to put the dreaded GFC behind them. The Nielsen Company estimates that ad spend in Australia rose by almost 10% last year, making the media a whopping $10.05 billion advertising market in 2010. And if ad spend is a barometer of sales expectations, brands will be happy to see that retailers were among the most confident spenders. Retailers upped their spend by 6.6%…

Are shoppers sick of bargains?

07 Feb 2011, Posted by TorchMedia in Blog, Grocery, Research

We all love a deal or a discount, but it seems sales promotions are losing their impact with shoppers. Marketers fond of using special prices and bonus offers to get their stock moving out the door will be disturbed to read recent research by SymphonyIRI, revealed in AdAgerecently. SymphonyIRI found that although the percentage of packaged goods using price promotions increased markedly for the second consecutive year in 2010, the average volume lift per promotion fell. Are shoppers really tired of…