TorchMedia | Transit
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Transit

TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network (SLRN). The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt.  Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students…

TorchMedia and Sydney Trains have partnered with Destination NSW to promote the 2015 State of Origin. The campaign consists of 11 fully branded State of Origin  trains operating ahead of the series opening match in Sydney next week. The promotional images will be seen all around the city of Sydney throughout the duration of the State of Origin event. Minister for Trade, Tourism and Major Events Stuart Ayres and Minister for Transport and Infrastructure Andrew Constance unveiled the impactful train campaign…

THE MOTHER OF ALL CAMPAIGNS

08 May 2015, Posted by TorchMedia in News, Transit

Out-of-Home media specialist, TorchMedia, has launched its largest campaign to date with a national promotion for Mother energy drinks. Utilising panels across 21 trains in Sydney and door decals in petrol stations around the country, the campaign has a potential reach of nearly 30 million consumers.   The bold creative encourages customers and commuters to ‘Conquer The Day’ with the help of Mother’s range of energy drinks. The campaign will help Mother hit consumers at key points of the day…

ANZAC Day 100th Anniversary

24 Apr 2015, Posted by TorchMedia in Transit

TorchMedia has partnered with Metro Trains Melbourne and the Retired Servicemen’s League of Victoria to commend the 100th Anniversary of ANZAC Day.  The new campaign will appear across Melbourne metropolitan trains in the lead up to ANZAC Day, beginning April 13th. The train wrap decal promotes the ANZAC Appeal, an initiative by the RSL to raise money for returned servicemen by selling badges. The badges are in the shape of the iconic Rising Sun emblem which has been used for…

WHO’S REALLY CATCHING THE TRAIN?

01 Apr 2015, Posted by TorchMedia in Blog, Research, Transit

If you have not considered using train media, perhaps the underlying reason is your understanding of the train audience is based on myths rather than facts. Well, today it’s all about the facts. Approximately 1.5 million people in Sydney catch the train every day. But exactly who is who you ask? Well: Want to get really nosey and know where they’re going? Myth is, a narrower market such as students, Tradies and Blue Collar workers. So, now we know… it’s…

Outdoor maintains double digit growth

23 Mar 2015, Posted by TorchMedia in Insights, News, Research, Retail, Transit

OMA Media Release The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.* The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013. Category figures February 2015: Roadside Billboards (over and under 25 square metres)  $16.6 million Roadside Other (street furniture, taxis, bus/tram externals) $16.2 million Transport (including airports) $9.5 million…

TorchMedia Promotes Browne in Queensland

11 May 2014, Posted by TorchMedia in News, Transit

Following the announcement that TorchMedia has been awarded contracts to manage all exterior advertising on rail across Australia’s eastern seaboard, the company has made further changes to its team in Queensland. TorchMedia has promoted Queensland based Matthew Browne to oversee the sales function for the sunshine state. Joining Torch less than 12 months ago, Browne, a former EYE and Seven media professional will now oversee all channels in the company’s offering. Initially joining TorchMedia to introduce the new Queensland Rail advertising formats…

For the past 7 years, shopper marketing has been one of the fastest growing sectors of Australia’s advertising trade. This is in part the result of Australia’s out-of-home media specialist, TorchMedia. Torch is now celebrating its 7th birthday following even more concession contracts, new staff signings, business growth and a change in brand positioning from retail to out-of-home. TorchMedia has been best known for their in-store treatments and development of the ‘path to purchase’ methods of advertising. As the marketing world…

Best campaigns of 2013!

12 Dec 2013, Posted by TorchMedia in Grocery, Petrol, Pharmacy, Transit

We’ve come up with a list of our favourite campaigns this year across all our media formats. It was tough to pick out just a few as there was so many creative and clever campaigns and competition was close! See the winners and runners up below.