DIGITAL PETROL MEDIA
Reach 43% of Australian petrol station customers* through Woolworths Petrol and Caltex StarMart locations.
– Reach almost 4 million Australians
– Australian fuel customers fill up on average 9 times a week** – some people as many as 9 times per week!!!
– Proven to increase product sales by up to 47%***
*Source:Nielsen Clear Decisions S09 20144
**Source:Caltex Star Mart Transaction Dara 2015
***Source:IRI Aztec test and control research 2014. Test stores outperformed control stores by 47% during the campaign period.
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