Shopper Marketing is carving out an important and valued role in the marketing landscape in Australia, but it needs your help to continue its growth.
Last year’s inaugural Australian Shopper Marketing & Industry Survey – conducted by POPAI and ShopAbility, and supported by TorchMedia – was an important step in creating benchmarks for the nascent industry and led to a raft of measures to improve the industry.
This year, the survey returns to continue to help shape and define Shopper Marketing in this country. So, if you work in retail marketing, category management or related disciplines and want to help define the direction the industry is taking, get involved!
This year’s survey will place a spotlight on four key areas:
- Emerging and interactive POP activations
- The role of online in shopper marketing
- In-store theatre
- Ways of measuring activity effectiveness
This year POPAI is also inviting participants to share examples and case studies anonymously via personal interviews with independent researchers ShopAbility, in order to build a larger library of industry best practice examples.
Find out how you can get involved here.