TorchMedia | Hogwash entrants go bananas


Hogwash entrants go bananas

19 Jul 2012, Posted by TorchMedia in Grocery, News

Over the past few weeks TorchMedia put a call out to people in the industry looking for myths surrounding the behavior in the grocery environment. As expected some of the myths were humourous but unfortunately didn’t hold a lot of benefit for the industry as a research topic. For Example: “Do bananas in the top of your trolley mean you are single and looking to date?”

The five myths that TorchMedia will bust in their major research project are:

  • People hate grocery shopping, especially in large shopping centres
  • Shoppers always look for the lowest price with little regard for other product attributes such as brand, packaging, etc.
  • Shoppers say they don’t buy private label but they actually do
  • That grocery shoppers are women – i.e. The female head of the household is the primary shopper for the household
  • Shoppers are willing to pay more for Australian made

Each myth entrant was put into the draw to win $2,500 worth of groceries.

The winner of the $2,500 WISH Gift card is: Katie Stuart

Also awarded were runners up: Megan Davey, Zee Merven, Lissa Chen, Sarah Goff and Elyse Foley.

The study will be a large sample of grocery buyers nationally. The study will be finalised and findings will be published early October.

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