Over the past few weeks TorchMedia put a call out to people in the industry looking for myths surrounding the behavior in the grocery environment. As expected some of the myths were humourous but unfortunately didn’t hold a lot of benefit for the industry as a research topic. For Example: “Do bananas in the top of your trolley mean you are single and looking to date?”
The five myths that TorchMedia will bust in their major research project are:
- People hate grocery shopping, especially in large shopping centres
- Shoppers always look for the lowest price with little regard for other product attributes such as brand, packaging, etc.
- Shoppers say they don’t buy private label but they actually do
- That grocery shoppers are women – i.e. The female head of the household is the primary shopper for the household
- Shoppers are willing to pay more for Australian made
Each myth entrant was put into the draw to win $2,500 worth of groceries.
The winner of the $2,500 WISH Gift card is: Katie Stuart
Also awarded were runners up: Megan Davey, Zee Merven, Lissa Chen, Sarah Goff and Elyse Foley.
The study will be a large sample of grocery buyers nationally. The study will be finalised and findings will be published early October.