In-store marketing wins10 Dec 2009, Posted by News in
According to The Elements Report released this month by Miller Zell as part of the 2009 In-store Marketing Summit, In-store marketing is more effective than traditional advertising.
The report, which surveyed 999 American shoppers across a full spectrum of demographics, found that In-store communications was considered more effective than out-of-store advertising in raising product awareness and communicating product benefits.
The report indicates that the changing shift in consumer’s attitudes should prompt retailers and manufacturers to place a larger focus on integrating In-store marketing into strategic planning. Bringing out-of-store advertising to the In-store environment creates brand consistency in the mind of the captive shopper audience the report affirmed.
Click on the link below to download a full copy of the report.http://www.millerzell.com/pdf/MZ_TheElementsReport.pdf
Miller Zell is a leader in strategic retail consulting specialising in retail design, shopper marketing, shopper insights research and analysis, and store implementation, serving some of the world’s best known brands.