TorchMedia | INSIGHTS


With Aussies flocking outside over the next few months to take advantage of the superior weather, what does it mean for brands? The Outdoor Media Association is urging advertisers to go where their audience goes, and head outdoors over the warmer months. The association wants to counter the decline in ad spend over the summer months that has emerged in recent years. The OMA claims that 54% of people believe they are “more aware” of outdoor advertising over summer, particularly those…