TorchMedia | INSIGHTS


For the past 7 years, shopper marketing has been one of the fastest growing sectors of Australia’s advertising trade. This is in part the result of Australia’s out-of-home media specialist, TorchMedia. Torch is now celebrating its 7th birthday following even more concession contracts, new staff signings, business growth and a change in brand positioning from retail to out-of-home. TorchMedia has been best known for their in-store treatments and development of the ‘path to purchase’ methods of advertising. As the marketing world…