TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of shelf mounted fins in BWS bottle shops nationwide. TorchMedia now provides digital, floor, in-store radio and shelf fins advertising across the network. Kirsty Dollisson, General Manager of TorchMedia, said demand for brands to promote their message at shelf prompted the introduction of the fin format. “Liquor manufactures saw the success this medium had in the supermarket channel and the positive impact on shoppers,” she explained….
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