TorchMedia | INSIGHTS


If you’re wondering why Out of Home (OOH) advertising during commuting times has taken off so significantly in Australia, all you need do is look at our recent commuting statistics.  The last national Census of Population and Housing revealed a surprising 23 percent increase in train commuters to our greater capital cities and an almost 20 percent increase in bus commuting, compared to figures released in 2006.¹ Commuters’ consumption of media has changed, too.  The digital revolution has led to…