TorchMedia | INSIGHTS


As brands and retailers seek advanced technology to target more effectively and personalise their consumer offers, facial recognition technology is still a tool on the table for discussion.  While it’s not a new technology, the applications for its use are alive and flourishing, and we’re starting to see some advancement globally in the retail sector. We’ve seen the successful use of facial recognition technology in law enforcement, security and casinos for years.  Recently facial recognition cameras scanned fans walking through…