TorchMedia | INSIGHTS


Shopper myths busted!

05 Nov 2012, Posted by TorchMedia in Grocery, News

Last month TorchMedia went to market asking for myths relating to grocery behaviour. Some interesting and somewhat comedic responses were received, including “Do bananas in the top basket of your trolley mean you are single and looking for a date?” After putting a call out to find the untruth’s that have been bandied about the grocery industry, a list of the most intriguing and most unfounded lines were compiled. TorchMedia worked with long time research partner ShopAbility to delve deep…