TorchMedia | INSIGHTS
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INSIGHTS

Despite the expanding medicinal and healthcare offerings in supermarkets today, pharmacy remains in a unique position among retail channels due to its personal role in the healthcare of Australians.  According to Nielsen, in a typical month, 10.8 million Australians (58 per cent of the population) will visit a pharmacy at least once, with 76 per cent of them filling a script.  And with an average dwell time in-store of 14 minutes, the opportunities to harness shoppers with relevant, targeted offers,…