TorchMedia | INSIGHTS
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INSIGHTS

How to raise the spirits of your liquor sales

24 Sep 2012, Posted by TorchMedia in Blog

With summer just around the corner and your key Christmas peak sales period looming, there’s no better time to review your in-store point of sale opportunities and put your liquor sales into better spirits. Liquor shoppers are very different to grocery.  Typically male dominated and with shopping trips by occasion – such as a planned barbeque or a Sunday roast with friends – liquor shoppers enter stores with a particular category in mind.  But our TorchMedia research tells us that’s…