TorchMedia | INSIGHTS


Everyone enjoys a good mythbuster.  Those compelling scientific experiments that separate fact from fiction.  And now, TorchMedia, together with its research partner ShopAbility, is about to bust or prove a few grocery myths as part of one of the largest Australian consumer studies into grocery shopper behaviour. The study will encompass between 5,000 – 10,000 shoppers nationally covering the entire grocery channel including the majors and key independents. Code named Project Hogwash, the research will reconstruct the hugely successful key…