TorchMedia | INSIGHTS


Hogwash entrants go bananas

19 Jul 2012, Posted by TorchMedia in Grocery, News

Over the past few weeks TorchMedia put a call out to people in the industry looking for myths surrounding the behavior in the grocery environment. As expected some of the myths were humourous but unfortunately didn’t hold a lot of benefit for the industry as a research topic. For Example: “Do bananas in the top of your trolley mean you are single and looking to date?” The five myths that TorchMedia will bust in their major research project are: Each…