TorchMedia | INSIGHTS


Have you noticed that despite our high smartphone penetration in Australia, supermarket brands are still shy when it comes to using QR Codes at the point of purchase? Used extensively overseas, QR Codes still present brands with a terrific opportunity to expand their dialogue and connect with consumers both at and beyond the shelf.  Putting strategy into your QR Code is the key to its successful usage and return on investment.  Here are a few TorchMedia tips to have a…