TorchMedia’s Kirsty Dollisson was invited to take part in an interview with Alan Kohler for Qantas Inflight Radio. The interview, part of the Talking Business channel, will air throughout June. Kirsty spoke to Alan about the changing landscape in shopper marketing here in Australia and beyond. She explains how clever FMCG manufacturers are using this form of promotion to grab the attention of the grocery buyer, in-store and at key touch points in the lead up to the purchase decision….
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