TorchMedia | INSIGHTS
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INSIGHTS

If you’re a pharmacy, or a brand whose product is listed in one, you’ll be fascinated by the findings of our 2011/12 Project RX consumer study.  Understanding the pharmacy shopper and what moves them to purchase was the key motivator behind our research, conducted nationally among 1,041 shoppers in the pharmacy channel. The study reveals just how under-utilised the pharmacy is as an effective retail channel and how pharmacies can target shopper segments carving a role beyond script fill to…