TorchMedia | INSIGHTS


Torch unleashes anarchy

30 Mar 2012, Posted by TorchMedia in Grocery, News

For the launch of the innovative new Lynx range, Anarchy, Unilever worked with TorchMedia to develop a larger than life in-store campaign demanding the attention shoppers passing the male grooming section. Anarchy is a first of its kind for Lynx offering a male and female variant. Strong in store presence was an integral objective to ensure females are aware of the new offering. Duncan Robertson, Senior Brand Manager for Male Grooming Brands, said supporting our brands in-store is crucial in…