TorchMedia | INSIGHTS


Stock-up versus top-up

12 Oct 2011, Posted by TorchMedia in News

78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both! You could argue that there is more potential for Cart (cost and share of inventory aside), as there is a higher % of grocery shoppers that do a main shop each week. However, when you take frequency of visitation into consideration, the actual potential of shopper visits is higher for top-up shops. Main shop: 9,807,000 (78%) …