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INSIGHTS

Mars takes global parent brand to new heights

06 Oct 2011, Posted by TorchMedia in Blog

Mars has become the latest food giant to focus on the parent brand in its latest round of marketing. A new website at mars.com and new initiatives such as nutritional information are trying to position Mars as a responsible, sustainable brand manufacturer, from this month (October). Pet foods Pedigree and Whiskas, packaged rice Uncle Ben’s and a raft of chocolate brands have until now received individual marketing attention. You can read more about what Mars is saying here. Other companies,…