TorchMedia | INSIGHTS
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INSIGHTS

The summer shopping rush

23 Aug 2011, Posted by TorchMedia in Grocery, News, Pharmacy

TorchMedia has released a summer sales package series to help marketers take advantage of the surge in in-store traffic in the grocery and liquor over channel summer as shoppers prepare for the festive season. The Christmas/Summer period brings a massive spike in traffic to supermarkets and liquor stores, sending shopper media‚Äôs already low CPMs even lower. The last summer shopping period* saw a 100% rise in confectionery gifting, an 89% increase in insect control sales, a 27.2% spike in liquor…