TorchMedia | INSIGHTS


Ad spend bouncing back

26 Jul 2011, Posted by TorchMedia in Blog

Marketers’ confidence continues to bounce back as global ad spend looks set to return to 2008 levels this year, with strong gains in out-of-home advertising helping to drive 4-5% gains in Australia. The positive outlook comes from ZenithOptimedia, which this month (13 July) revised its 2011 forecast prediction to suggest global ad expenditure will grow by 4.1% in 2011. Ad spend is set to return to US$471 billion, the level it reached in 2008 before the global recession. In even better news,…