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INSIGHTS

Shopper marketing survey 2011

23 May 2011, Posted by TorchMedia in News

POPAI is calling on all FMCG and Marketing at Retail professionals to participate in the second Australian Shopper Marketing & Industry Survey¬†online now¬†to receive the resulting industry report (valued at $495) for free. The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010. Survey participants are rewarded with a free copy of the research report, valued at…