TorchMedia | INSIGHTS
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INSIGHTS

Advertisers bounce back

21 Apr 2011, Posted by TorchMedia in Blog, Grocery, Research

Ad spend bounced back in a big way in 2010, with marketers regaining their confidence as they looked to put the dreaded GFC behind them. The Nielsen Company¬†estimates that ad spend in Australia rose by almost 10% last year, making the media a whopping $10.05 billion advertising market in 2010. And if ad spend is a barometer of sales expectations, brands will be happy to see that retailers were among the most confident spenders. Retailers upped their spend by 6.6%…