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INSIGHTS

Warning! Extreme shoppers on the loose

06 Apr 2011, Posted by TorchMedia in Blog, Grocery

Think price, quality and quantity are the foundations of a shopper’s purchasing decisions? A rethink’s on the cards for one consumer segment identified by a recent American study, and this group presents marketers with one hell of a tough challenge – you can’t even define them by demographics or geography. The report – “Future Buy: Insights and Innovations to Win in the New Era of Shopping” – by Gfk Custom Research, has found a group of shoppers that will “pound…