TorchMedia | INSIGHTS
4664
paged,page-template,page-template-blog-template2,page-template-blog-template2-php,page,page-id-4664,paged-57,page-paged-57,ajax_updown_fade,page_not_loaded,

INSIGHTS

Riding in-store’s emotional rollercoaster

21 Mar 2011, Posted by TorchMedia in Blog, Grocery

It seems that, for the majority, shopping is felt to be a pleasurable experience. A paper delivered at ESOMAR’s Insights 2011 conference in Brussels last month, describes an attempt to chart and analyse the emotional journey of shoppers in-store, and it makes interesting reading. The shopping visits of the study’s participants were largely characterised by an increasing level of happiness, rather than by negative emotions, but it also found a wide range of emotions that shopper marketers need to consider when planning…