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INSIGHTS

Own-label threat growing

15 Mar 2011, Posted by TorchMedia in Blog, Grocery

Marketing Magazine this month shares a new report by Datamonitor that predicts supermarkets’ own-label food products will generate sales of $24.7bn in Asia Pacific by 2014, compared with $18bn today. What’s bound to worry brand marketers is the consumer thought that seems to be driving this growth. The report claims that 77% of Asia¬–Pacific consumers believe private label options are equal or even superior in quality to well known brands. It seems private label is no longer just about lower prices. “Although…