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INSIGHTS

Coke and Heinz form green team

10 Mar 2011, Posted by TorchMedia in Blog, Grocery

What better place to tell shoppers about your brand’s sustainability efforts than on the shelf with your packaging? This line of thinking has seen Heinz team up with Coca-Cola, using the soft drink manufacturer’s breakthrough PlantBottle packaging – PET plastic bottles that are up to 30% made from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles. To shout about the move, Heinz will use packaging with a special logo and on-pack messages including the…