TorchMedia | INSIGHTS


Get involved and build shopper marketing

02 Mar 2011, Posted by TorchMedia in Blog, Grocery

Shopper Marketing is carving out an important and valued role in the marketing landscape in Australia, but it needs your help to continue its growth. Last year’s inaugural Australian Shopper Marketing & Industry Survey – conducted by POPAI and ShopAbility, and supported by TorchMedia – was an important step in creating benchmarks for the nascent industry and led to a raft of measures to improve the industry. This year, the survey returns to continue to help shape and define Shopper Marketing in…