TorchMedia | INSIGHTS


Mobile advertising adds to the mix

22 Feb 2011, Posted by TorchMedia in Blog, Innovation

Today’s media landscape is complex to navigate and it’s only getting more complicated, according to a recent study that suggests Aussie consumers are embracing mobile advertising. The research from InMobi and ComScore found that Australians are more willing to receive ads on their mobiles than any other market in the world. The study covered 22,000 people from 14 countries with three-quarters of respondents from Australia saying they would be comfortable with mobile advertising. Almost half (48%) said they would be “very comfortable”….