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INSIGHTS

New stars on the shelf

10 Feb 2011, Posted by TorchMedia in Blog, Grocery

Larger supermarkets can carry up to 40,000 product lines, so how can shoppers find the best new products hitting the shelves? Product of the Year Awards – Australia’s largest independent consumer survey of new products – does the investigating for you and this month revealed its 2011 winners. Five thousand Aussie consumers sorted through products from 21 categories – including packaged goods, health, beauty, cleaning and pet care – to vote for the most innovative new products. Some of the winners…