TorchMedia | INSIGHTS


Opportunity in the milk wars

09 Feb 2011, Posted by TorchMedia in Blog, Grocery

A lot has been written of late about the milk wars between the major supermarkets that has seen the price of own label milk slashed to $1 a litre and the effect it could have on the dairy market. While some shoppers are bound to be happy about the savings, marketers of branded milk would be wrong to start crying over this. Price is just one factor that influences purchasing decisions, and value is usually more closely scrutinised by shoppers. Indeed, the price…