TorchMedia | INSIGHTS


Are shoppers sick of bargains?

07 Feb 2011, Posted by TorchMedia in Blog, Grocery, Research

We all love a deal or a discount, but it seems sales promotions are losing their impact with shoppers. Marketers fond of using special prices and bonus offers to get their stock moving out the door will be disturbed to read recent research by SymphonyIRI, revealed inĀ AdAgerecently. SymphonyIRI found that although the percentage of packaged goods using price promotions increased markedly for the second consecutive year in 2010, the average volume lift per promotion fell. Are shoppers really tired of…