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INSIGHTS

Enter the fourth dimension

20 Dec 2010, Posted by TorchMedia in Blog, Retail

Since Avatar, 3D cinema is no longer just an excuse for wearing novelty glasses. It’s no longer just about Jaws jumping out at you at the drive-in. High impact without tacky gimmicks is now possible. And marketers are really embracing the third dimension in the retail space too. After all, it’s about standing out. This Christmas retailers are taking 3D outside the store… or at least putting it on the outside of their stores. Check out Saks’ Fifth Avenue building in New…